摘要
随着社会政治、经济和文化的发展,体育作为人类自有的一种文化现象,已成为人们积极健康生活的重要选择。体育赛事作为体育这一文化现象的重要表现形式,对其举办地不同行业及领域产生了较大的良性促进作用。F1中国大奖赛是上海举办的大型体育赛事之一,作为一个影响力广泛的赛事对上海的城市形象有着深远的影响。本文基于内容分析法对F1中国大奖赛的赛事形象进行分析,并对比了F1中国大奖赛赛事形象和上海城市形象的契合现状,得出二者目前的契合主要停留在游客对二者相似性形象自发感知的契合阶段,上海市管理部门和F1赛事主办方均未能主动采取措施促进二者的契合。最后提出上海城市形象和F1赛事形象良性互动发展的建议。
With the development of social politics,economy and culture,sports,as a cultural phenomenon owned by human beings,has become an active and healthy life for people.Sports events,as an important manifestation of the cultural phenomenon of sports,have played a positive role in promoting different industries and fields in the places where they are held.F1 China Grand Prix is one of the largest-scale sports events held in Shanghai.As an influential event,it has a far-reaching impact on Shanghai's city image.Based on the content analysis method,this paper analyses the match image of F1 China Grand Prix and compares the match status between the match image of F1 China Grand Prix and Shanghai city image.It is concluded that the current match between the two is mainly reflected in their affective image.Finally,the paper puts forward some suggestions on the positive interaction between Shanghai's urban image and F1 racing image.
作者
宋忆玲
刘悦
Song Yi-ling;Liu Yue(School of Sports Science and Physical Education,Southwestern University of Finance and Economics,Chengdu Sichuan 611130)
出处
《长治学院学报》
2018年第5期58-62,共5页
Journal of Changzhi University
基金
四川省科技厅"体育赛事与城市文化的耦合共生关系与发展路径研究"(2017ZR0308)
成都市科学技术局软科学研究项目"体育赛事对成都城市形象的提升作用研究"(2017-RK00-00031-ZF)
关键词
F1
上海
体育旅游
赛事形象
契合
F1
Shanghai
sports tourism
sports racing image
image fit
