摘要
在"一带一路"战略背景下,对电动客车出口现状进行分析,确定客车出口市场选择的影响因素,并在此基础上建立多目标选择模型,归纳提出选择算法,从而得到不同特征类型国家的目标细分市场。结合"一带一路"具体路线,选取新加坡、巴基斯坦、埃及和英国4个特征明显的国家市场进行SWOT分析,针对这4个典型国家市场,结合其市场特征提出对应的出口策略,从而使得电动客车出口与国家"一带一路"战略相契合,实现制造强国的国家目标。
Based on"the Belt and Road initiative",the current situation of Chinese electric bus export was analyzed to determine the factors affecting bus export market selection.Based on this,a multi-objective selection model was established and a selection algorithm was concluded to obtain different feature types of state as target segment market.According to the specific routes of the"the Belt and Road initiative",SWOT analysis was conducted in four prominent markets-Singapore,Pakistan,Egypt and the United Kingdom.For these four typical markets,corresponding export strategies are proposed in combination with their market characteristics.Therefore,the electric bus export and the national"the Belt and Road initiative"are in line with each other to achieve the national goal of manufacturing a strong country.
作者
刘慧
彭浩昆
LIU Hui;PENG Haokun(School of Automotive Engineering,WUT,Wuhan 430070,China)
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2019年第1期81-85,共5页
Journal of Wuhan University of Technology：Information & Management Engineering
关键词
“一带一路”
电动客车
目标市场选择
SWOT分析
出口策略
"the Belt and Road initiative"
electric bus
target market selection
SWOT analysis
export strategy
