摘要
在"互联网+"背景下,企业利用互联网大平台和信息通信技术,通过优化生产要素、创新商业模式等途径在传统的领域创造新的发展生态。现代企业之间已经从传统意义上的产品和技术之间的竞争发展成为商业模式之间的竞争,商业模式的创新可以给企业带来独特的竞争优势。文章结合互联网平台企业的特点,通过对滴滴出行这个典型案例进行深入分析,对互联网平台企业商业模式创新影响因素进行了研究,归纳总结出影响滴滴出行商业模式创新的六个关键因素。
Under the background of"Internet+",enterprises make use of the big platform of the Internet and information and communication technology to create a new development ecology in the traditional field by optimizing the production factors and innovating the business model.The competition between modern enterprises has developed from the competition between products and technologies in the traditional sense to the competition among business models.The innovation of business model can bring unique competitive advantages to enterprises.Based on the characteristics of Internet platform enterprises,this paper makes a deep analysis of the typical case of DiDi,and studies the influencing factors of business model innovation of Internet platform enterprises.This paper summarizes six key factors that affect the innovation of DiDi business model.
作者
张婉露
ZHANG Wan-lu(Anhui University of Finance and Economics,Bengbu 233030,China)
出处
《价值工程》
2019年第6期38-41,共4页
Value Engineering
基金
2016年度国家自然科学基金项目"国有企业多元治理逻辑
董事会行为合法性与企业可持续性成长"(71572001)
安徽财经大学研究生科研创新基金资助项目(ACYC2017163)
关键词
互联网平台企业
商业模式创新
影响因素
internet platform enterprise
business model innovation
influencing factors
