摘要
微博和微信公众号是自媒体。微信群与朋友圈具有准自媒体特性。微博与微信都具有政治功能,二者具有共同的特性,也具有不同的特点。微博具有异质性,微信具有同质性。微博、微信政治参与与人数规模和时间成反比。政治价值、意识形态、具有连续性和非连续性的政治问题也是微博、微信政治参与的重要变量。微信因技术的限制,受人数规模影响较小。微博、微信传播功能具有交叠性,加倍放大了单一微博政治或单一微信政治参与的影响力。微博主要将自治与他治相结合,微信则以自治为主,附加着他治。在后微博、后微信时代,意见领袖的影响力并没有下降,但语言风格发生变化,政治话语转型。政治隐喻、政治表情包式的表达成为主导性趋势。
Official accounts of Microblog and WeChat are we-media.WeChat group and moments have quasi-we-media characteristics.Both Microblog and WeChat have political functions.They have common characteristics and different characteristics.Microblog has heterogeneity,while WeChat has homogeneity.Microblog and WeChat political participation are inversely proportional to the number of people and time.Political value,ideology and political issues with continuity and discontinuity are also important variables of political participation in Microblog and WeChat.WeChat is less affected by the number of people due to the limitation of technology.The communication functions of microblog and WeChat are overlapped,doubling the influence of single microblog politics or single WeChat political participation.Microblog mainly combines autonomy with other-governance,while WeChat mainly combines autonomy with other-governance.In the post-Microblog and post-WeChat era,the influence of opinion leaders has not declined,but the language style has changed and political discourse has been transformed.Political metaphor and political emoticons have become the dominant trend.
作者
张爱军
秦小琪
ZHANG Aijun;QIN Xiaoqi
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2019年第1期42-50,共9页
Journal of Social Science of Hunan Normal University
基金
国家社会科学基金项目"网络政治意识形态传播规律研究"(18BZZ017)
关键词
自媒体
微博
微信
政治比较
public account
we-media microblog
WeChat
political comparison
