摘要
移动互联网作为颠覆性技术,必将颠覆传统互联网,这为报业提供了一次转型机会。报业应当吸取互联网时代忽视新兴媒体渠道、内容缺乏吸引力的教训,采取加强客户端建设以重新连接受众、"合纵"以形成强势媒体、注重用户体验以提升吸引力等措施。这是当前报业转型,死中求生,重建强势媒体地位的必由之路。
As a disruptive technology, the mobile Internet is bound to disrupt the traditional Internet and provide opportunities for the transformation of newspaper industry. How can this industry transform and integrate with the emerging media to occupy the commanding points of the information area? It should learn the lesson of being weakened from lack of attractive content and neglect of the emerging media channels. It should adopt the measures of strengthening the construction of the client-end to reconnect the audience, forming strong media through combination and paying attention to the user experience to enhance its attraction. It is the only way for the newspaper industry to realize transformation and rebuild its powerful status.
作者
范兴昕
FAN Xing-xin(School of Journalism and Communication,Qingdao University,Qingdao 266071,China)
出处
《东方论坛（青岛大学学报）》
2019年第1期123-129,共7页
Eastern Forum（JOURNAL OF QINGDAO UNIVERSITY）
关键词
颠覆性技术
移动互联网
报业
转型
disruptive technology
mobile Internet
newspaper industry
transformation
