摘要
20世纪中后期,在"文化转向"和"空间转向"的带动下,文化消费空间建构成为新文化地理学的研究热点。而在以符号和审美为表征的后现代消费时代,文化逐渐成为酒吧、主题餐厅、咖啡馆和书店等消费空间建构的重要手段。采用质性分析方法,基于对南京市先锋书店的实地调研,解析了其空间的生产与建构,并探讨了消费者的感知与认同。结果显示,经营者运用各种地方景观与文化符号,将先锋书店塑造成了地方性与全球性融合于一体的文化消费空间;消费者通过感知实体空间的环境设计及其营造的理念、特色氛围,达成了对实体空间的功能认同,通过商品体现的地方特色等实现了对地方文化的认同,使书店经营者、服务者和其他消费者达成了对具有共同情感和心理的群体的认同。
In the mid and late twentieth Century,under the impetus of"cultural turn"and"spatial turn",the construction of consumption space and cultural research have become the research focus of new cultural geography.In the post-modern consumption society characterized by symbols and aesthetics,culture has gradually become an important means of constructing consumption space for bars,restaurants,cafes and bookstores.Taking Librairie Avant-grade as an example,we research on the production and construction of its space and consumers’perception and identity by qualitative research methods.It is found that the operators use various local landscapes and cultural symbols to shape the Librairie Avant-grade into a cultural consumption space with local and simple features.Consumers realized the functional identity of physical space by sensing the physical space’s environmental design and atmosphere construction,and realized the recognition of local culture through the local culture embodied in the goods,and realized the group’s identification with common emotions and psychology through bookstore operators,service providers,and other consumers.
出处
《城市问题》
CSSCI
北大核心
2019年第1期31-39,共9页
Urban Problems
基金
国家自然科学基金项目(41771156)
关键词
消费空间
建构
感知与认同
先锋书店
consumption space
construction
perception and identity
Librairie Avant-grade
