摘要
目的在"互联网+"的宏观背景下,从农村生活形态出发,对农村互联网家电产品的需求及开发方式进行研究。方法对目前农村的生活形态特征值进行研究,并结合影响农村家电产品开发的用户主体因素和外部环境因素构建SWOT产品分析模型,再对各独立因素进行分析匹配,形成全面的开发策略。结论在合理利用优势、机会,规避劣势、威胁的原则下,形成农村互联网家电产品开发的SO,WO,ST和WT共4种开发策略。
The work aims to research the demands and development methods of rural Internet appliances from the perspective of rural lifestyles in the background of"Internet plus".The characteristic values of the current rural lifestyle were studied,and the SWOT product analysis model was constructed based on the user's main body factors and external environmental factors that affected the development of rural household appliances,and then the independent factors were analyzed and matched to form a comprehensive development strategy.Under the principle of reasonable utilization of advantages,opportunities and avoidance of disadvantages and threats,four development strategies for rural Internet appliances,namely SO,WO,ST and WT,have been formed.
作者
刘世平
LIU Shi-ping(Chuzhou University,Chuzhou 239000,China;Jingdezhen Ceramic Institute,Jingdezhen 333403,China)
出处
《包装工程》
CAS
北大核心
2019年第4期157-161,共5页
Packaging Engineering
基金
安徽省高校人文社会科学研究一般项目(SK2015B20)
2016校级质量工程课程综合改革项目(2016kcgg081)
