摘要
高校每年会产生大量的科研成果,它们极大地推动了某些关键领域取得突破性进展,落地转化后可造福社会;高校中也有大批奋斗在科研一线的优秀工作者,他们的精神激励着青年人才为国家科技水平的提升贡献力量。对这些科研成果和科研工作者进行宣传,不仅体现了高校传播先进的科学文化知识的使命,也是高校提升国内外影响力的需要。但科研类新闻宣传也面临一些挑战:如成果过于深奥难懂,只能在专业领域小范围传播,很难为社会大众所理解,也就达不到传播先进科学文化知识的育人效果;科研人员更专注于成果研究本身,对于科研精神宣传、科研成果推广的兴趣不大等。新形势下,如何使高校科研的"酒香"更加有效地"挥发"出来,是本文要探讨的问题。
A lot of scientific research achievements would be produced in Chinese universities every year.And there are also a large number of outstanding researchers struggling in the forefront of scientific field,whose spirit encourages young talents to contribute to the improvement of national science.The publicity of these achievements and researchers not only reflects the mission of universities to impart knowledge,but also could enhance their influence both at home and abroad.However,scientific news publicity also faces some challenges,such as some esoteric achievements can’t be understood by the public,some researchers have little interest in scientific news publicity.We will analyze such kind of situation and give some proper suggestions in this paper.
出处
《科技视界》
2018年第35期106-108,共3页
Science & Technology Vision
关键词
高校
科研类新闻
机制创新
全媒体策划
Scientific News Publicity
System Innovation
All-media News Planning
