校企联合培养数字营销人才模式研究被引量：2

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摘要新媒体形势下,企业对数字营销人才的需求越来越大。高校营销教育正历经变革,逐步朝培养适应新媒体时代营销环境的数字人才方向发展。文章通过分析目前高校教学中普遍存在的问题,提出通过构建校企联合培养模式引导数字营销教育改革。

作者罗香妹

机构地区桂林航天工业学院

出处《中国市场》 2019年第6期123-124,共2页 China Market

基金广西哲学社会科学规划项目:"基于用户黏性视角的广西报网融合路径研究"(项目编号:15FXW004) 广西职业教育教学改革研究项目"校企联合培养数字营销人才的研究与实践"(项目编号:GXGZJG2016B108)

关键词新媒体营销数字营销人才

分类号 F713.50-4 [经济管理—市场营销] G642 [经济管理—产业经济]

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参考文献2

1胡振宇.数字营销时代高校广告人才的培养策略——基于人力资源需求的实证考察[J].青年记者,2017(24):111-112. 被引量：9
2雷环,汤威颐,Edward F.Crawley.培养创新型、多层次、专业化的工程科技人才--CDIO工程教育改革的人才理念和培养模式[J].高等工程教育研究,2009,57(5):29-35. 被引量：124

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