摘要
媒体作为社会公众的代言人,往往通过新闻叙事进行舆论引导。而在新闻叙事中,聚焦的选择与调整能够逼近事实真相,挖掘社会意义,因此新闻叙事聚焦与舆论之间有着多层联系:聚焦主体设置舆论议程、聚焦角度决定舆论走向、聚焦对象影响舆论效果,三者又相辅相成,共同构建公众舆论场。而对于如何引导舆论,聚焦主体则要正确研判舆情,聚焦角度的选择要衡量多方价值,聚焦对象的呈现要多维平衡,如此新闻叙事聚焦才能强有力地引导舆论。以"王凤雅事件"为例可以详细分析并厘清新闻叙事聚焦与舆论引导的关系。
As the spokesperson of the public,the media often conducts public opinion guidance through news narratives.In the news narrative,the choice and adjustment of focus can approach the truth and tap the social meaning.Therefore,there is a multi-layered connection between news narrative focus and public opinion:the main body focusing sets the paradox agenda,the angle focus decides the direction of the paradox,the object focus influences the public opinion,and the three complement each other and jointly construct a public opinion field.As for how to guide public opinion,focusing on the subject must correctly judge the public opinion,the choice of the focus angle should balance the multi-party value,and the presentation of the focused object should be multi-dimensional,so that the focus of the news narrative can strongly guide the public opinion.The article takes"Wang Fengya Incident"as an example to analyze and clarify the relationship between the focus of news narrative and the guidance of public opinion.
作者
华进
高玉
HUA Jin;GAO Yu(School of Literature and Journalism,Xiangtan University,Xiangtan,Hunan 411105,China)
出处
《湘潭大学学报（哲学社会科学版）》
CSSCI
北大核心
2019年第1期163-166,共4页
Journal of Xiangtan University:Philosophy And Social Sciences
基金
2014年度国家社会科学基金项目"互联网语境下新闻叙事的多维转型与观念重构研究"(14CXW014
2014-2019)
关键词
新闻叙事
聚焦
舆论引导
王凤雅事件
news narrative
focus
public opinion guidance
Wang Fengya event
