摘要
通过网络平台收集游客游记以作为样本,借助ROST Content Mining软件(内容挖掘软件)分析游客对惠安女形象的凝视。研究发现,游客对惠安女形象的凝视主要分为核心形象凝视、地域环境凝视、吸引物凝视、构图凝视、情感凝视五大主类目;次类目凝视主要是惠安女的地域凝视、惠安女的服饰凝视、惠安的旅游吸引物凝视、惠安女的精神凝视、惠安女拍摄凝视。游客对惠安女的聚居地崇武古城凝视度较高;由于基础设施不完善、交通不便利、知名度较低等原因,游客涉足小岞、山霞和净峰较少。游客在凝视过程中的情感态度较为积极,整体凝视感知评价较高,但也存在阻碍游客凝视目标实现的一些消极因素。提出政府应原生态开发、挖掘惠安女服饰文化符号的深度内涵,借助旅游节庆建构吸引旅游者的惠安女形象,运用博物馆保护旅游者凝视的惠安女形象等建议。
Travel logs were sampled from the internet and analyzed with ROST Content Mining software to examine the gazes at Hui’an women images.It was found that the gazes fall into five major categories: the core image gazes,the regional environment gazes,the attraction gazes,the composition gazes,the emotion gazes; the less significant categories were the regional gazes,the dress gazes,the tourist attraction gazes,the spiritual gazes; tourists have a high frequency of gazes at the ancient town of Chung Wu,a colony of Hui’an women; the counties of Xiaozuo,Shanxia and Jingfeng are less involved because of the inadequate infrastructure,inconvenient transportation and low visibility.Positive emotional attitudes and highly overall perceptions are found in tourists’ gazes ,but some negative factors hinder tourists from their gaze targets,which may be solved through conserving the original environment,exploring the profound cultural connotations of female dresses as cultural symbols,cultivating the female images that attracts tourists by means of festivals and taking advantage of museums to protect the female image of tourists gazes.
作者
李定可
范向丽
LI Dingke;FAN Xiangli(College of Tourism Management,Huaqiao University,Quanzhou 362021,China)
出处
《黎明职业大学学报》
2018年第4期53-60,共8页
Journal of LiMing Vocational University
基金
华侨大学研究生科研创新能力培养计划资助项目(1611308005)
福建省社科规划青年项目(FJ2017C034)
关键词
惠安女形象
游客
凝视
网络游记
Hui'an Women images
tourists
gazes
internet travel logs
