摘要
"生态蓝"垃圾分类微信小程序,是一款集成了分类政策、养成教育、废品换礼品、蓝色生态哥、大王来回收等几个主要功能模块的微信小程序产品。而以微信公众号和微信小程序为代表进行信息传播和功能体验的"微时代",是很多企业和各级单位进行自媒体营销和推广的一种有效手段。文章研究如何基于"微时代"的特点和优势,充分发挥其借助社会网络的信息传播多重性、裂变性和去中心化原则,制定全方位、高度可操作性的垃圾分类小程序产品推广方案。
The "Eco-Blue" garbage classification WeChat small program is a WeChat small program product that integrates several main functional modules such as classification policy, cultivation education, waste for gifts, blue eco brother, and Dawang to recycle. The "micro-era" of information dissemination and functional experience represented by WeChat public account and WeChat small program is an effective means for self-media marketing and promotion by many enterprises and units at all levels. Based on the characteristics and advantages of the "micro-era", the paper makes full use of the principle of multiplicity, fission and decentralization of information dissemination through social networks, and develops a comprehensive and highly operable garbage classification small program product promotion program.
作者
周芳妃
吴俊峰
Zhou Fangwei;Wu Junfeng(Department of Information Technology,Zhejiang Institute of Economics and Trade,Hangzhou 310018,China)
出处
《无线互联科技》
2018年第23期41-43,共3页
Wireless Internet Technology
基金
浙江省供销社课题
项目名称:"契合民众需求导向的"生态蓝"垃圾分类微信小程序研究
项目编号:17ss04
关键词
垃圾分类
微信平台
小程序
生态蓝
推广
garbage classification
WeChat platform
small program
Eco-Blue
promotion
