摘要
在淘宝网络销售平台中,连衣裙作为其中的一个主要类目,占据服装网络销量的重要比例。本次课题选取丝绸连衣裙为研究对象,通过对网络销售后台数据进行统计分析,并结合服装网络销售的实际特点,研究分析了丝绸连衣裙在造型、图案及风格属性上的销售动向。并以此为依据,对其在网络销售平台上的款式流行趋势进行总结和分析。
The sales of one-piece dress account for the bulk of the whole clothing sales of Taobao.In this study,the sale of silk one-piece dress on the platform was investigated.The modeling,pattern and style of the dress were statistically analyzed.Accordingly,some advice on the design of one-piece dress is proposed.
作者
宋莹
滕洪军
陈智
SONG Ying;TENG Hong-jun;CHEN Zhi(College of Clothing and Textile,Eastern Liaoning University,Dandong 118003,China;Dandong Secondary Vocational Technical School,Dandong 118003,China)
出处
《辽东学院学报（自然科学版）》
CAS
2019年第1期28-33,共6页
Journal of Eastern Liaoning University:Natural Science Edition
