摘要
随着现代经济的不断发展,人们在平时生活、生产及商业运作中所需要的电能越来越多,电已经成为现代人必不可少的能源之一。随着用电量的增加,对于电力系统的软硬件要求也在提高。电力企业的竞争压力越来越大,为了突破传统的电力营销模式,很多企业选择借助互联网利用网络营销来提高自己企业的竞争力。因此,在智能电网的时代背景下,企业之间的良性竞争会促进整个电力行业的全面发展。本文对电力网络营销模式进行了剖析。
electric is one of the greatest invention in human history,with the continuous development of modern economy,the people living and working in peacetime in the production and business operations needed more and more electricity,electricity has become one of the modern people must use energy.So,with the increase of electricity consumption,the power system are also on the increase of the hardware and software requirements,now the electric power enterprise’s increasing competitive pressure,in order to break through the traditional mode of electric power marketing,many companies choose to use the Internet to use network marketing to improve the competitiveness of the enterprises.In this way,in the era of smart grid,the benign competition between enterprises will promote the overall development of the power industry.And the network marketing is the use of the Internet platform for electric power marketing,through the modern multimedia platform,achieve better marketing effect,the following article for power network marketing mode are analyzed.
出处
《电力系统装备》
2018年第9期155-156,共2页
Electric Power System Equipment
关键词
智能电网
电力营销
网络营销模式
smart power grid
Power marketing
Network marketing model
