摘要
通过对信阳地区长安系列汽车4S店经营现状的调查,研究销售人员的绩效与薪酬的关系,依据绩效薪酬理论来定制有效的薪酬方案,以此来提高汽车销售人员的工作积极性、主动性,降低销售人员的流动率,使销售人员的绩效薪酬得到提高,汽车4S店在市场竞争中更强。
Through the investigation of the current situation of the operation of Changan series automobile4 Sstores in Xinyang,the relationship between sales staff performance and salary is studied.Meanwhile,the effective salary plan is customized according to the performance compensation theory,so as to improve the enthusiasm and initiative of automobile sales staff.In that way,the turnover of sales staff is reduced,the performance salary of sales staff is improved,and the automobile 4Sshop is more competitive in the market.
作者
林志广
袁建新
LIN Zhi-guang;YUAN Jian-xin(Department of Mechanical and Electronic Engineering,Jingdezhen University,Jingdezhen 333000,Jiangxi Povince,China)
出处
《景德镇学院学报》
2018年第6期133-136,共4页
Journal of JingDeZhen University
关键词
汽车4S店
销售人员
绩效薪酬
automobile 4S store
sales staff
performance salary
