摘要
休闲农业能够有效推动农村产业深度融合,成为国家乡村振兴战略规划中乡村产业体系构建的重点工程之一,休闲农业的提质增效和优化升级是未来发展的核心。经过5年多快速发展,云南休闲农业已提升到一定规模和水平,但发展中存在农业支撑后劲不足、缺乏动力、基础不完善、创意创新不足、效益不高、同质化严重、营销管理和品牌建设滞后等问题。内涵式引领的优质发展,是突破当前云南休闲农业发展瓶颈和促进产业持续健康发展的有效途径,实施乡村振兴战略规划将进一步推动云南休闲农业优化升级,从而有效助力于云南乡村振兴事业。本文从提升休闲农业多功能、多业态、高效益、高层次、高品位等方面提出多措并举发展云南休闲农业的对策建议。
Leisure agriculture has become one of the major projects for constructing rural industrial systems in China's Rural Vitalization Strategic Plan as it can advance a deep integration of rural industries.The quality improvement,efficiency increase,and optimization of leisure agriculture are the major developments for the future.Leisure agriculture in Yunnan Province has reached a considerable scale and level after a rapid development of five years.However,issues arose in the process of developing leisure agriculture in Yunnan,for example,lack of sustainable support and developmental momentum,imperfect infrastructure,lack of creativity and innovation,low economic returns,outdated marketing and branding management,and so forth.The identical business mode of intensive,quality-focused development is an effective approach to breaking through the development bottlenecks of leisure agriculture and ensuring a healthy,sustainable growth in Yunnan.This article suggests a number of measures and strategies for promoting the multi-function,multi-business modes,high economic returns,and high quality development of leisure agriculture in Yunnan.
作者
朱炫屹
包函可
宋丽华
蒲凯
ZHU Xuanyi;BAO Hanke;SONG Lihua;PU Kai(Institute of New Rural Development,Yunnan Agricultural University,Kunming 650201,China;College of Economics and Management,Yunnan Agricultural University,Kunming 650201,China;Pu'er Agri - Environment Protection and Monitoring Center,Pu'er 665000,China)
出处
《云南农业大学学报（社会科学版）》
2018年第6期1-5,共5页
Journal of Yunnan Agricultural University(Social Science)
关键词
休闲农业
乡村振兴
内涵式发展
leisure agriculture
rural vitalization
intensive development
