摘要
近年来互联网消费金融快速发展,大学生已成为这一市场的一个重要组成部分,但大学生消费群体有其自身的特殊性,一旦出现问题,社会影响较大。本调查选择了高校集聚的首都北京的大学生为对象,目的主要是为了更好地了解大学生互联网消费金融需求的特点,找出这一细分市场的问题所在,并为问题的解决提供相应的对策建议。
Internet consumer finance has developed rapidly in recent years,and college students have become an important part of this market.However,the consumer groups of college students have their own particularities.Once problems arise,the social impact is greater.The purpose of this survey is to better understand the characteristics of college students'Internet consumer financial needs,find out the problems in this segment of the market,and provide corresponding countermeasures and suggestions for solving the problem.
作者
郗家宏
乐静宜
乔戍娜
刘肖宇
XI Jia-hong;YUE Jing-yi;QIAO Shu-na;LIU Xiao-yu(Beijing Information Science and Technology University,Beijing 100192,China)
出处
《价值工程》
2019年第3期44-46,共3页
Value Engineering
基金
北京信息科技大学2018年人才培养质量提高经费(5111823505)支持
关键词
互联网消费金融
贷款额度
利率政策
Internet consumer finance
loan quota
interest rate policy
