摘要
城市品牌是城市历史文化、地理资源、经济特色诸要素最具典型意义的称谓,是城市的独特标志,是城市的无形资产。诠释城市品牌、优化传播路径,是进一步提升城市辨识度,着力推动城市文化高质量发展的必然趋势和应然举措。"泰州太美,顺风顺水",传承历史,写生现实,憧憬未来。泰州太美,天地有大美而不言;顺风顺水,长风破浪正当时;追求卓越,"美""顺"远扬更精彩。
Urban brand is the most typical name of the elements of urban history and culture,geographical resources and economic characteristics.It is the unique symbol of a city and the intangible asset of a city.Interpreting the city brand and optimizing the communication path are the inevitable trends and necessary measures to further enhance the city identification and promote the high-quality development of urban culture."Taizhou is beautiful and smooth",which means inheriting history,sketching reality and looking forward to the future,which means great beauty without words;which means breaking the waves.Pursuing the"beauty"and"shun"will be far more wonderful.
作者
窦思颖
DOU Si-ying(The University of Leeds,Leeds LS2 9JT,England)
出处
《泰州职业技术学院学报》
2018年第5期36-38,共3页
Journal of Taizhou Polytechnic College
关键词
泰州
城市品牌
诠释
传播
Taizhou
city brand
interpretation
communication
