摘要
随着十堰市茶产业的发展和旅游业的日臻成熟,二者呈现出强烈的相互渗透和融合的态势,为十堰市的茶文化旅游开发与发展提供了契机.茶文化旅游作为一种新的旅游休闲方式,对弘扬我国茶文化、实现农村振兴、丰富旅游产品形式等具有重要作用.十堰市的茶文化旅游开发具备得天独厚的优势条件:茶文化历史久远,茶资源丰富,茶品质突出,茶产业政策优越等.但是,也存在"茶旅产业融合不够,文化缺失、旅游体验不足,宣传乏力、市场认知不高"等问题.鉴于此,文章针对性地提出了"政府搭台,助推茶旅融合;文化助力,提升旅游体验;宣传造势,增强市场认知"等开发十堰市茶文化旅游的建议.
With the continuous development of tea industry and the maturity of tourism industry in Shiyan City,the two industries have shown mutual infiltration and integration,which has brought new opportunities for the development of tea culture tourism in Shiyan City.Tea culture tourism,as a new way to tourism and leisure,is of great significance to the promotion of tea culture,the revitalization of rural areas and the enrichment of tourism products.Shiyan City has the advantages of developing tea culture tourism,among which are its long history of tea culture,abundant tea resources,outstanding tea quality and favorable policy for tea industry.However,tea culture tourism is still underdeveloped,mainly due to the poor integration of tea tourism industry,poor embodiment of tea culture,inadequate tourism experience,weak publicity and low market awareness.In view of this predicament,this paper puts forward the following strategies for the development of tea culture tourism in Shiyan City:the government setting up platforms to promote the integration of tea tourism,enhancing tourism experience via culture,and increasing publicity to enhance market awareness.
作者
郭磊
李田玲
南瑞江
刘重阳
GUO Lei;LI Tianling;NAN Ruijiang;LIU Chongyang(College of Economics and Management,Hubei University of Automotive Technology,Shiyan 442002,China;School of Foreign Language,Hubei University of Automotive Technology,Shiyan 442002,China)
出处
《湖北文理学院学报》
2018年第11期25-29,共5页
Journal of Hubei University of Arts and Science
基金
武当文化研究与传播中心开放基金项目(17wdjd016)
湖北汽车工业学院大学生创新训练计划项目(SJ201778)
关键词
产业融合
茶文化
茶文化旅游
十堰市
industrial convergence
tea culture
tea culture tourism
Shiyan City
