摘要
从新经济原则的角度出发,对语言经济原则进行综述,探讨其在当前经济背景下的新内涵;分析了英文促销信的策略性、模糊性、规范性等经济性特点;并通过案例论述如何利用"一般均衡准则、前提共识准则、择近准则、言语生效准则、从众准则"等"新经济原则"在英文促销信中的运用,实现言语效用的最大化,进而实现言语交际目的和商务效益的最大化。
From the perspective of New Economy Principle,the paper has a review of language economy principle to discuss the new content under the background of contemporary economy.The economic features including strategy,ambiguity and normalization in business promotion letters have been studied.The application of five principles of New Economy Principle,namely,principle of general equilibrium,principle of common presupposition,principle of closeness preference,principle of satisfaction adequacy of speech and principle of conformity to the public in business promotion letters are analyzed in detail with case study,so as to realize the maximization of the language communication purpose and the business benefits,as well as utility of speech.
作者
姚丽梅
蔡德顺
YAO Li-mei;CAI De-shun(College of International Business,Liming Vocational University,Quanzhou,Fujian 362000,China)
出处
《通化师范学院学报》
2018年第11期138-144,共7页
Journal of Tonghua Normal University
基金
黎明职业大学科研团队“商务英语语言与教学研究”(LMTD2014115)
关键词
新经济原则
促销信
言语效用
言语配置
New Economy Principle
business promotion letters
utility of speech
optimal distribution of speech
