摘要
科普期刊科技传播能力建设和媒体融合发展路径是新时期下科普期刊发展所面临和应对的重要课题。文章针对"十二五"期间江苏省科普期刊建设情况,对进一步做好科普期刊出版工作提出了意见和建议。基于江苏省期刊年检数据、调查问卷,结合具体案例,对江苏省科普期刊科技传播能力建设状况进行了统计与分析,探究江苏省科普期刊建设与媒体融合发展路径。江苏科普期刊存在科技传播能力不强,与读者沟通渠道不畅,新媒体建设不够完善等诸多问题。同时也有在期刊发展建设及媒体融合发展方式上的有益尝试与成功经验。科普期刊应发挥自身优势,开拓发展思路,加快媒体融合发展。
This paper aims to pay attention to an important issue on development of popular science periodicals’scientific communication capacity building and paths of media convergence in Jiangsu province.According to the development condition of popular science periodicals,this paper proposes suggestions for the further reformation of publication of popular science periodicals.Based on the annual survey and questionnaires,with some specific cases about popular science periodicals in Jiangsu province,the situation of popular science periodicals’scientific communication capacity building was conducted to explore popular science periodicals’scientific communication capacity and development paths of media convergence in Jiangsu province.There are many problems in Jiangsu popular science periodicals,for instance,the scientific communication capacity and new media building are weak,and the communication channels with readers are not smooth.Popular science periodicals shall give full play to their advantages and open up a new train of thought for accelerating the development of media convergence.
作者
张洁
司明婧
Zhang Jie;Si Mingjing(Editorial Department of Popular Science of Jiangsu Science Communication Center,Nanjing 210002,China)
出处
《江苏科技信息》
2018年第28期1-4,14,共5页
Jiangsu Science and Technology Information
基金
江苏省科协
项目名称:"江苏省科技期刊发展研究平台项目"
关键词
江苏科普期刊
科技传播能力
媒体融合
发展路径
popular science periodicals in Jiangsu province
scientific communication capacity
media convergence
development paths
