摘要
伴随互联网技术和智能技术的发展,新媒介的形式愈来愈多元。当代新媒介具有多屏、交互、智能等属性,在新的媒介语境下,受众已经不再仅仅是纯粹的接受者,而是具有传播与接受两者兼有的属性。新媒介语境下,受众主体性具有主体倾向性、自主创造性、自由散播性三大特征。与此同时,受众对信息处理的方式也应重新界定。
With the development of Internet technology and intelligent technology,the forms of new media are more and more diversified.Today,new media has the characteristics of multi-screen,interaction and intelligence.Under the context of new media,the audience is no longer merely a pure recipient,but a combination of dissemination,and acceptance.This paper analyzes the subjectivity of the audience in the context of new media,summarizes the three main characteristics of the subjectivity of the audience:subjectivity,self-creativity and free dissemination,and puts forward the characterization model of subjectivity of the audience to redefine the way that the audience has effect on information processing.
作者
吴雯
WU Wen(School of cultural creativity and communication,Zhejiang Normal University,Jinhua,Zhejiang 321000)
出处
《安庆师范大学学报（社会科学版）》
2018年第3期103-106,共4页
Journal of Anqing Normal University：Social Science Edition
关键词
新媒介
受众
主体性
new media
audience
subjectivity
