摘要
随着"互联网+"新常态时代的发展,手机APP的强势崛起,深刻影响着当代大学生的思想观念和行为方式,美国学者拉斯韦尔的"五W模式"理论很好地解构了这一过程。手机APP的融媒性、个性化和交互性,很好地满足了大学生思想政治教育的多元化形式、精细化服务和交流互动的需求。但思想政治教育APP应用研发存在着理念创新不足、专业人才不足、数据分析处理难度大等问题,要从注重高校顶层设计、明晰研发定位、打造精微内容、培养研发人才、完善后续管理和数据应用等方面,提升思想政治教育的成效。
With the development of"Internet plus"new normal era,the strong rise of mobile phone APP has profoundly influenced the ideas and behaviors of the contemporary college students.The"Five W Mode"theory by American scholar Harold Dwight Lasswell has structured this process well.The media convergence,personalization and interactivity of the mobile phone APP satisfied the demands of diversified forms,fine service,interaction of ideological and political education.However,such problems as lack of concept innovation,lack of professional talents and the challenges from data analysis and processing exist in the application of R&D to ideological and political education APP.Hence,it is necessary to pay attention to top-level design of universities,clarifying R&D positioning,creating subtle contents,training R&D talent and improving follow-up management and data applications to promote the effectiveness of ideological and political education.
作者
陈筱宇
CHEN Xiaoyu(Fujian Normal University,Fuzhou,Fujian,350117,China)
出处
《福建师大福清分校学报》
2018年第3期61-65,共5页
Journal of Fuqing Branch of Fujian Normal University
基金
2017年福建省中青年教师教育科研项目(高校思想政治工作专项)(JZ170209)
关键词
APP
大学生
思想政治教育
APP
college students
ideological and political education
