摘要
我国当前处于改革的深水区,社会矛盾激化,公共危机频发,网络舆情呈现爆炸式发展之势。《关于推动传统媒体与新兴媒体融合发展的指导意见》的出台和各地融媒体平台的运营,标志着我国从制度设计层面和实际操作层面正式进入了"融媒体时代"。融媒体时代对政府网络危机公关主动权、公关手段和公关能力提出了更高的要求,政府面临更多挑战。
At present,China is in the deep water zone of the reform,the social contradictions are intensifying,the public crisis is frequent,and the network public opinions develop explosively.The promulgation of the“Guiding Opinions on Promoting the Convergence of Traditional and Emerging Media”and the operation of the platform for convergence media mark that China has been into the“Era of Convergence Media”from the level of system design and practice.The era of convergence media puts forward higher demands on the public relations initiative,public relations means and public relations ability of the government network crisis,and the government is facing more challenges.
作者
高萍
齐南南
GAO Ping;QI Nan-nan(School of Economic and Management,Communication University of China;Beijing 100024)
出处
《阴山学刊》
2018年第2期5-8,29,共5页
Yinshan Academic Journal
基金
中国传媒大学科研交叉项目"基于大数据背景下政府网络舆情管理研究"(CUC17B13)阶段性研究成果
关键词
融媒体
政府
网络危机公关
应对机制
convergence media
government
network crisis public relations
coping mechanism
