摘要
研究使用基于网络文本热度生成的感知地图对上海城市旅游意象进行视觉表征,采用内容分析法归纳分析相应的地铁公共艺术,然后将二者主题契合度进行比对;通过社交媒体、实地考察、访谈收集分析数据,以三角检验方式作为质性分析效度检验。研究发现,地铁公共艺术与城市旅游意象契合度高的地铁站点集中分布在上海中心城区(内环-中环),其余地区都有不同程度的景点地铁覆盖率低、景点地铁公共艺术覆盖率低的现象。因此,从地铁公共艺术的视角,可以看出上海各区旅游意象推广呈现中间高、周边低的空间特征,与旅游资源分布的"中心-边缘"模式较一致,但该结构也进一步稀释了上海城市周边旅游意象塑造和传播的效果。
The method of content analysis is used to compare the themes of the subway public art of Shanghai with those of the urban tourism image which is represented by the perceptual map based on web texts.Data are collected from weibo,on-spot investigations and interviews.The triangle test is applied as the validity test of qualitative research.The research concludes that the downtown area of Shanghai has a high degree of thematic integration of the subway public art and the urban tourism image,which finds expression in those subway stops,while other areas are weak in this aspect.Thus,the spatial feature of the promotion of the urban tourism image in Shanghai finds expression in the concentration in the downtown area,typically in line with the distribution model of tourism resources of Shanghai,which leads to the poor effects of the construction and transmission of the tourism image in the suburbs of Shanghai.
作者
郝小斐
姚舒淳
HAO Xiao-fei;YAO Shu-chun(School of Tourism Management,Sun Yat-sen University,Zhuhai 519000,China)
出处
《云南师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2018年第2期148-156,共9页
Journal of Yunnan Normal University：Humanities and Social Sciences Edition
基金
中央高校基本科研业务费"电影语言对旅游目的地视觉表征与游客实践的符号学建构"(40000-31610122)
关键词
城市地铁公共艺术
城市旅游意象
契合度
subway public art
urban tourism image
degree of thematic integration
