摘要
退休人员旅游可以促进旅游市场稳定发展,提高退休人员的生活质量。研究表明,老年退休人员大多具有一定的经济基础,时间充裕,旅游愿望强烈,向往田园风光,需要更细致的旅游服务;同时,他们在消费方面相对冷静,更加关注价格等因素。旅游服务部门应合理利用营销手段、突出自然和人文资源特色,形成自己的旅游文化品牌,更好地打开退休人员旅游市场。
The retirees’tourism market has great potentialities.The development of retiree s’tourism market can not only meet the needs of the tourism consumption of the retired group,but also promote the stable development of the society and improve the retirees’quality of life.It shows that most of the retirees have certain economic foundation,ample time,strong desire for tourism,they need pastoral scenery and more detailed tourism services.At the same time,they are relatively calm in consumption and pay more attention to factors such as prices.Tourism service departments should make rational use of marketing means,highlight the characteristics of natural and human resources,form the brand of tourism culture,and widen the tourism market for retirees.
作者
袁蕴宁
董凤丽
Yuan Yun-ning;Dong Feng-li(College of Economic and Management,Shenyang Agricultural University,Shenyang 110866,China)
出处
《江苏商论》
2018年第4期71-74,共4页
Jiangsu Commercial Forum
基金
教育部人文社会科学青年基金:15YJCZH110
