摘要
基于多重视角综合分析韶关全域旅游发展存在的突出问题:整体营销不足、投入不足、文化内涵挖掘和开发不足、旅游市场定位不清、重点景区和城区核心带动不足等;针对这些问题进行对策探讨:明确旅游市场定位、加大宣传营销力度、加大投入、建设好重点示范景区、发挥城市休闲旅游的核心功能等。
Based on multiple viewpoint,we comprehensively analyze the serious problems of the comprehensive tourism:insufficient integrated marketing and inadequate investment and lack of the excavation and development of cultural connotation and the definition of the tourist market is not clear and key scenic areas and urban areas are short of core drive and etc.Some countermeasures such as confirming the location of tourist market and intensifying publicity and marketing and increasing investment and grasping the key demonstration areas and exerting the core functions of urban leisure tourism.
作者
田广增
TIAN Guang-zeng(College of Tourism and geography,Shaoguan University,Shaoguan 512005,Guangdong,China)
出处
《韶关学院学报》
2018年第1期73-77,共5页
Journal of Shaoguan University
基金
韶关市哲学社会科学规划课题"推进韶关市全域旅游发展的对策研究"(Z2017011)
关键词
全域旅游
韶关市
问题
对策
comprehensive tourism
Shaoguan problems
countermeasures
