摘要
在新媒体时代,由于微博、微信、头条号、网易号等新兴媒体的广泛应用,网络信息的接受者也是信息的发布者,由于网络传播过程当中的匿名性和平等性的特点,在网络传播中人们能够更自如的发言,容易形成一种非理性的舆论,因而短时间内突发事件可能被传播发酵为重大负面舆论事件。因此,在新媒体时代,相关部门只有快速反应,把握好突发事件舆论引导的"第一时间",才可以抢占舆论先机,成为突发事件的"第一时间发声者",才能掌控舆论引导权。
In the era of new media,new technology is widely used.The receiver of network information is also the publisher.Due to the characteristics of anonymity and equality,people can be more freely in the network communication which is the reason of non-rational network public opinion expression.In a short period of time,an event report in emergency condition could be spread to a negative event.In the new media era,the related departments should seize the opportunity to take quick response and lead the public opinion to gain the initiative in case of an emergency.
作者
罗松
格桑卓玛
LUO Song;GESANG Zhuoma(Sichuan Earthquake Agency,Sichuan Chengdu 610041,China)
出处
《四川地震》
2018年第1期36-39,共4页
Earthquake Research in Sichuan
关键词
突发事件
新媒体
舆论引导
第一时间
emergency
new media
public opinion guidance
first time
