摘要
为探讨全域旅游背景下日照乡村旅游转型升级发展问题,重新审视全域旅游背景下乡村旅游的核心价值;梳理日照乡村旅游发展存在的问题,主要包括项目雷同、文化缺失和产业融合度差;分析全域旅游背景下乡村旅游发展新理念:新资源观、新空间观、新产品观、新产业观和新主体观;并从业态、经营、机制和模式四个角度,围绕创新发展理念、挖掘文化内涵和开发特色产品等六个方面提出了全域旅游背景下日照乡村旅游转型升级的路径和策略,以期促进日照乡村旅游大发展。
In order to explore the issue of transformation and upgrading of Rizhao rural tourism based on global tourism,this paper revalued the core values of rural tourism;summarized the main problems of Rizhao rural tourism including the same project,lack of culture and insufficient industry convergence;analyzed the new concept of rural tourism development covering new resources concept,new spatial concept,new product concept,new industry concept and new subjective concept;and put forward the path and strategy for transformation and upgrading of Rizhao rural tourism in order to promote the development of rural tourism in Rizhao from the perspectives of formats,operations,mechanisms,models,and focus on six aspects of innovation development concepts,mining cultural connotations,developing featured products,etc.
作者
郭丽丽
秦志玉
GUO Lili;QIN Zhiyu(Rizhao Polytechnic,Shandong 276826,China)
关键词
全域旅游
乡村旅游
转型升级
日照
global tourism
rural tourism
transformation and upgrading
Rizhao
