摘要
体验经济是强调赋予体验价值的第四种经济模式。我国社区教育在普及化发展的同时,也面临吸引力不足的困境。对体验知识的需求是社区教育发展的时代机遇,有助于社区教育从中汲取"准商业智慧"。体验经济下,应通过借鉴体验经济整体思维,优化社区教育布局,援引体验经济营销思想,指导社区教育创新,借助体验经济运行工具,完善社区教育测评等路径来实现社区教育的变革。
Experience economy is the fourth economic model emphasizing the value of experience.While popularizing rapidly in our country,the community education also faces the predicament of lacking of attractiveness.The demand for experience knowledge is an times opportunity for the development of community education,It helps community education draw“quasi-business intelligence”from modern economic model.Under the big experience circumstance,we should adapt the experience of experience economy to promote the overall layout of community education,guide the innovation of community education citing the experience of the experience economic marketing,improve the evaluation of community education by the application of the operation tools of experience economic,and take other paths feasibly to achieve the transformation of community education.
作者
孙烨超
SUN Ye chao(College of Eduaction Science,South China Normal University,Guangzhou Guangdong 510631,China)
出处
《河北大学成人教育学院学报》
2018年第1期41-45,共5页
Journal of Adult Education College of Hebei University
关键词
体验经济
社区教育
营销
experience economy
community education
marketing
