摘要
运用体验经济理论,分析环巢湖国家旅游休闲区体育旅游供给现状,认为区域内游客参与体育旅游热情高,政府积极谋发展;体育赛事形成"四季品牌",但供给缺少层次;单体有差异,缺少高端体育旅游.提出政府统筹,强化主导作用;市场定向,构建产品层次,社会协同,共建品牌战略.
Using experience economy theory,the paper analyzes the current situation of sports tourism supply in national tourism leisure area around Chaohu Lake.It shows that in the region,tourists participate in sports tourism with high enthusiasm,and the government actively seeks development,sports events form“four seasons brand”.But supply is short of hierarchy;there are differences in the individual and the lack of high-end sports tourism.The paper proposes that the government should make overall plans and strengthen the leading role.It puts forward the construction of market orientation,product level,social coordination,the building brand strategy.
作者
兰顺领
朱颖
LAN Shun-ling;ZHU Ying(Physical Education Department,Chaohu College;Department of Economics and Trade,Hefei Vocational and Technical College,238000,Hefei,Anhui,PRC)
出处
《曲阜师范大学学报（自然科学版）》
CAS
2018年第2期96-101,共6页
Journal of Qufu Normal University(Natural Science)
基金
全国哲学社会科学规划办(15BTY045)
安徽省哲学社会科学规划项目(AHSKY2015D92)
安徽省教育厅高校人文社会科学重点项目(SK2016A0795)
关键词
体验经济
环巢湖国家旅游休闲区
体育旅游
有效供给
Experience economy
Chaohu rim national tourism leisure area
sports tourism
effective supply
