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基于大数据的电子商务发展研究 被引量:3

Research of Electronic Commerce Based on Big Data
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摘要 近年来,随着互联网信息技术不断取得突破,大量数据信息渐渐向日常生活中涌入。其中尤为突出的是将大数据用于电子商务平台而形成的一种新的商业模式。在大数据背景下,电子商务得到快速发展,产品和服务也更加多样化。但同时也存在用户信息安全得不到保障,交易纠纷增多,管理政策欠缺等问题。因此,要通过加大电商行业大数据人才的引入与培养,同时对安全机制与交易机制进行创新,适应大数据时代的到来。 In recent years,a lot of data information gradually flows into the life with the internet information technology continues to make a breakthrough.What is particularly prominent is the big data for electronic business platform and a new type of business model.Electronic commerce under the background of large data has been rapidly developed and products and services are more diversified.But at the same time,there is no guarantee for the security of user information security,increased transaction disputes,lack of management policies and so on.Therefore,through the introduction and training of large data electricity suppliers to the industry,while the security mechanism and trading mechanisms for innovation,to adapt to the arrival of the era of large data.
作者 董建博 DONG Jianbo(Tourism and Resource Management School,Zhejiang Normal University,Jinhua,Zhejiang 321000,China)
出处 《山东商业职业技术学院学报》 2018年第1期13-16,34,共5页 Journal of Shandong Institute of Commerce and Technology
关键词 大数据 电子商务 机制创新 big data electronic commerce mechanism innovation
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