摘要
东北虎林园作为哈尔滨市主要特色景区,其鲜明的主题色彩及丰富的活动吸引众多海内外游客。通过对该主题公园的消费者群体进行调研,分析客源构成及消费特征,在此基础上,提出推动东北虎林园良性发展的营销策略,为业界提供借鉴参考。
As the main characteristic scenic area in Harbin,the Siberian Tiger Park attracts many tourists both at home and abroad with its distinctive theme and rich activities.Through the research and analysis of the consumer groups in the theme park,the paper analyzes the composition and consumption characteristics of tourists,and puts forward the marketing strategy to promote the healthy development of the Siberian Tiger Park,which can provide reference for the industry.
作者
李紫娟
朱正杰
杨越山
LI Zi-juan;ZHU Zheng-jie;YANG Yue-shan(Harbin Business University,Harbin 150025,China)
出处
《黑龙江科学》
2018年第6期30-31,共2页
Heilongjiang Science
基金
黑龙江省大学生创新创业训练计划项目"东北虎林园营销现状推广方案设计"(201601240131)
"万名旅游英才计划"2016年创新创业型英才培养项目"东北虎林园营销现状与推广方案设计"
关键词
东北虎林园
游客群体
消费行为
The Siberian Tiger Park
Tourist groups
Consumer behavior
