摘要
近年来,政策的支持、公众文化旅游的需求推动了我国茶文化旅游的蓬勃发展。渠江源拥有良好的生态环境和丰富的茶文化旅游资源,利用RMP(昂普)分析理论,运用多种方法对渠江源茶文化旅游市场、旅游资源、旅游产品进行调查分析,在此基础上从旅游产品设计、基础设施建设、旅游市场开发和旅游人才培养四个方面提出渠江源茶文化旅游开发的对策。
In recent years,the support of policy and the demand of public cultural tourism have promoted the vigorous development of tea culture tourism in China.Quanjiangyuan of Xinhua County,Hunan province,has good ecological environment and rich tea culture tourism resources.This paper uses RMP analysis theory and a variety of methods to investigate the tourism market,tourism resources,tourism products of Quanjiangyuan Tea Culture.On the basis of this,the paper puts forward countermeasures to the development of Quanjiangyuan Tea Culture from aspects of tourism product design,infrastructure construction,tourism market development and personnel training.
作者
蒋敏
石娟
JIANG Min;SHI Juan(School of Business, Hunan University of Humanities, Science and Technology, Loudi 417000, China)
出处
《湖南人文科技学院学报》
2017年第6期100-106,共7页
Journal of Hunan University of Humanities,Science and Technology
