摘要
随着跨境电商从以邮包代购为主的1.0时代发展到如今开始建立品牌与实现全球零售的3.0时代,跨境进口电商在跨境电商中的占比不断攀升。而随着"四八新政"的出台,跨境电商市场进入后政策红利时代,对跨境进口电商产生了十分深远的影响,税收红利消失,正面清单发布,跨境进口电商零售进口品类准入收紧,保税模式向直邮模式转变,导致境外仓需求增加,市场出现两极分化,电商企业巨头开始分割市场,中小型企业平台发展受挫,市场集中度日益提高。为更好地推动跨境进口电商发展,从政府层面看,应加快制定《跨境电商标准框架》,助力跨境电商监管突围;创新跨境进口电商直邮监管模式,加强高风险产品风险监控;协调整合信息沟通与采集渠道,构建多元化多层次跨境电商监管体系;构建中国跨境进口电商生态系统,建立责任清晰的制衡机制。从跨境进口电商企业看,应加强供应链管理,提高预防市场和政策风险的能力;根据清单重新调整产品布局,获取行业内竞争优势;建立信用评级和管理体系,对企业进行分级管理。
With cross-border e-commerce has been grown from the1.0era to the current3.0era,the proportion of crossborder e-commerce import in cross-border e-commerce has been rising.After the policy was issued on Apr.8,2016,this market entered the post-age of policy dividend,which brought profound impact on this market.Such results as the reduction of tax bonus,“Positive List”,the tightened access of cross-border e-commerce import of retailing products,the shifting from bonded mode to direct delivery service,lead to the increased demand for overseas warehouses,the increasingly polarized market,the occupation of giant e-commerce enterprises that hindered the development of SMEs’platforms,and the increasingly improved market centralization.To better promote the development of cross-border e-commerce import,the government should accelerate the formulation of the Cross-border E-commerce Standard Framework,build a multi-level cross-border e-commerce supervision system,innovate the supervision mode of direct delivery service in cross-border e-commerce imports,strengthen the monitoring of high-risk products,build an ecological system for cross-border e-commerce imports in China.The cross-border ecommerce enterprises should adjust product layout according to the Positive List to obtain competitive advantages in the line,establish credit rating and management system,and strengthen the management of supply chain to enhance the ability to prevent risks.
作者
徐磊
XU Lei(University of International Business and Economics,Beijing100029,China)
出处
《中国流通经济》
CSSCI
北大核心
2018年第3期52-61,共10页
China Business and Market
基金
国家社会科学基金项目"新国际分工视角下服务业与服务贸易协调机制研究"(13CJY093)
关键词
后政策红利时代
跨境进口电商
海关监管
正面清单
post-age of policy dividend
cross-border e-commerce import
customs supervision
positive list
