摘要
近年来,在中国金花的带动下,作为新兴体育项目,网球在国内蓬勃发展.沟通、健身二者引领了未来两种不同生活方式的发展趋势.微信作为新兴信息传播载体对时尚热门健身生活方式的影响不言而喻.基于微信的传播特点和网球的发展规律,利用传播学现有的传播模式,分析微信对于网球的推广的优势与劣势,以其让更多网球爱好者通过微信了解并推广网球运动,更好的促进网球运动水平的整体发展.
Tennis thrives as a rising sport by Chinese female tennis players in recent years.Communication and exercises lead the development trends of two different life styles.WeChat,as a new information carrier,has an obvious influence in fashionable and popular fitness lifestyle.Based on the communication characteristics and developing rules,by the communication model of communication theory,this paper analyzes advantages and disadvantages of WeChat for tennis promotion,in order to make more tennis lovers understand and popularize tennis through WeChat and acquire a better promotion of the overall development of tennis level.
作者
马荣超
Ma Rongchao(School of Physical Education, Sanming University, Sanming 365004,China)
出处
《湘南学院学报》
2017年第5期94-98,共5页
Journal of Xiangnan University
基金
福建省社会科学规划青年项目(FJ2015C020)
关键词
微信
网球运动
推广
传播
WeChat
tennis
promotion
communication
