摘要
采用文献资料法,考察体育电视的媒介生态变迁,并对互联网生态下体育电视的发展趋向进行学理分析。提出体育强国建设进程中体育电视的革新之道:遵循互联互通的媒介生态逻辑,提升对不同场景下受众的连接能力;彰显体育文化传播的人本特质,增强体育电视内容的丰富性和感召力;加强国际传播能力和话语权建设,传递体育电视全球传播的中国声音。
Based on the literature review,this article explores the historical evolution of the media ecology in which the sport TV is embedded,and analyzes theoretically the development trend of sport TV in thenetworked ecology.Theinnovation strategies of sport TV in the process of constructing sport power are proposed:to follow the rules of interactive media ecology,improve the ability to connect with users in different scenarios,emphasize humanism in sport culture dissemination,enhance the richness and appeal of sport TV content,promote the c:p:city of international communication and the voice right,and highlight the Chinese opinions in global sport TV communication.
作者
张盛
ZHANG Sheng(Research Center for Sports, Media and Culture, Shanghai University of Sport, Shanghai 200438, China)
出处
《上海体育学院学报》
CSSCI
北大核心
2017年第6期66-71,共6页
Journal of Shanghai University of Sport
基金
国家体育总局体育哲学社会科学研究项目(2328SS16065)
关键词
媒介生态
体育电视
互联网
体育文化传播
media ecology
sport television
Internet
communication of sport culture