摘要
微信传播具有便捷性、交互性和多样性,是当前最具影响力、辐射力的生活化媒介,在培育和弘扬社会主义核心价值观落细落实落小中具有独特优势和作用。高校培育和弘扬社会主义核心价值观,要对微时代的文化特质、网络传播规律和大学生的思想诉求有深刻领悟,适应微信传播规律和特点,从时、度、效三个维度着力创新价值引领的策略。
Characterized by the convenience,interactivity and diversity,Wechat communication is the most influential media with its unique advantage and role in cultivating and promoting the socialist core values in details.Colleges and universities are supposed to have a thorough understanding of the cultural characteristics,the regularity of network transmission and college students'ideological demands when cultivating and carrying forward the socialist core values.It is equally important to adapt to the rules and characteristics of WeChat transmission and employ a three-dimensional innovative strategy from time,degree and efficiency.
作者
颜隆忠
YAN Longzhong(Propaganda Department of the Party Committee, Fujian Normal University, Fuzhou Fujian 350117)
出处
《福建师大福清分校学报》
2017年第4期44-48,共5页
Journal of Fuqing Branch of Fujian Normal University
