摘要
消费不确定性作为影响居民消费行为的不确定性因素之一,对农村居民的消费支出行为具有显著性作用。文章在分析消费不确定对消费的影响基础上,借鉴前景理论和行为生命周期理论知识,通过引入心理感知虚拟变量的方式,考察基于消费不确定性基础上的心理感知变化对农村居民消费行为的作用。实证研究发现,消费不确定性会正向影响农村居民消费行为,心理感知缓和会刺激当期消费支出,心理感知加强会抑制当期消费支出。因此,合理的消费引导和完善的社会保障是稳定农村居民消费支出的有效方式。
As one of the uncertain factors that affect the consumption behavior,consumption uncertainty has a significant impact on rural residents'consumption behavior.Based on the analysis of the influence of consumption uncertainty,this article introduces dummy variables of psychological perception by using prospect theory and life cycle theory,investigates the effect on residents'consumption behavior due to psychological changes caused by consumption uncertainty.The empirical study shows that the consumption uncertainty positively affects the rural residents'consumption behavior,psychological perception of relaxation stimulates the current consumption,while psychological perception of intensification depresses the current consumption.Therefore,reasonable consumption guidance and perfect social security are the effective ways of stabilize rural residents'con sumption.
作者
谭洪业
Tan Hongye(Graduate School of Chinese Academy of Social Sciences, Beijing 102488, China)
出处
《当代经济管理》
CSSCI
2017年第10期32-37,共6页
Contemporary Economic Management
关键词
消费不确定性
心理感知
前景理论
农村居民消费
consumption uncertainty
psychological perception
prospect theory
rural residents' consumption
