摘要
"互联网+政务"是我国推进放管服改革的重要举措,为我国塑造公开民主、高效智能、廉洁法治的政府形象提供了新的契机,同时也对政府的舆论引导力、回应力、网络监管能力等提出了新的挑战。"互联网+政务"背景下我国政府形象塑造中所存在公务人员公众形象意识淡薄、网络公关能力不佳、政务新媒体融合不足等问题。应提升公务人员的公众形象意识,加强公务人员的网络公关能力培训,推动政务新媒体平台的融合发展以及建立健全网络监管体制机制及法律法规。
“Internet+Government Affairs”is an important measure for Chinese government to promote management and service reform,which provides new opportunity for our country to shape government image as openness and democracy,high-efficiency and intelligence,as well as integrity and rule-of-law.At the same time,it poses new challenges to Chinese government's abilities to guide the public opinion,respond to people's appeals properly,supervise the internet,etc.Under the background of“Internet+Government Affairs”,there exist some problems in Chinese government image shaping,such as government staff's low awareness of good public image,their insufficient internet PR ability,the lack of full integration of government affairs and new media,and so on.The author thinks that the government should enhance the staff's awareness of public image,strengthen the training on their internet PR ability,promote the integrated development of different government affairs new media platforms,and establish as well as optimize internet supervision mechanism together with relevant laws and regulations.
作者
姚梅
YAO Mei(School of Management, Anhui University, Hefei 230601, China)
关键词
“互联网+政务”
政务新媒体
政府形象塑造
网络公关能力
“Internet + Government Affairs”
government affairs new media
government image shaping
Internet PR ability
