摘要
随着互联网和移动通信技术的蓬勃发展,新媒体传播为科普工作提供了新的传播路径和方式。以"科普天津"微信公众号为例,探讨了新媒体在科普工作中的应用具有即时传达,受众范围广;便捷易读,科学传播化整为零;互动广泛,效果可持续;内容丰富,传播精准化的优势。从未来科普工作的发展来看,新媒体具有优化科普内容,促进线上线下互动;吸引科普人才,提高平台编创水平;促进媒体融合,建立科普传播立体模式的发展前景。
Following the booming of internet and mobile internet technologies,new media are providing new routes and methods of propagation for the work of science popularization.This paper takes the WeChat public account of“Tianjin Popular Science”as an example to discuss the advantages of new media in the popular science work,including the instant arrival of message,which enables a wide range of audiences;convenience and easy-reading,which enables the spreading of science;wide range of interactions,which guarantees the sustainable effect of communications;being rich in content,which is helpful to the precise communications.It points out that from the perspective of the future development of popular science work,new media have the following prospects:optimizing the content to promote the online and offline interactions;attracting talents and improving the original innovation level;facilitating the merging of media to help establishing the3-D mode of popular science communications.
作者
王利
李娜
王茂园
WANG Li;LI Na;WANG Maoyuan(Tianjin Institute of Scientific and Technical Information,Tianjin 300074,China)
出处
《天津科技》
2017年第8期81-83,共3页
Tianjin Science & Technology
关键词
新媒体
科普
科普天津
new media
popular science
Tianjin Popular Science
