Chinese Youth’s Perspectives on Flash Mobs and the Motivations for Joining Flash Mob

Chinese Youth’s Perspectives on Flash Mobs and the Motivations for Joining Flash Mob

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摘要 Flash mobs are new, emerging, and evolving social phenomena in China. The current study explores how Chinese youth understand flash mobs and why they join in flash mobs through focus groups conducted in Zhuhai. Results indicate that youth define flash mobs vary; that youth join in flash mobs because they want to promote some believes; flash mobs in China have their own "Chinese characteristics”. Results illustrate the importance of conducting formative research with youth, particularly about emergent phenomena, it could find out the youth attitude toward urban Chinese culture.

作者张德淳 Zhang Dechun(BNU-HKBU United International College)

机构地区北京师范大学-香港浸会大学联合国际学院

出处《环球市场信息导报》 2017年第14期59-62,共4页 Global Market Information Guide

关键词 FLASH MOTIVATIONS Mob

分类号 D64 [政治法律—政治学]

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2017年第14期

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Chinese Youth’s Perspectives on Flash Mobs and the Motivations for Joining Flash Mob

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