摘要
随着互联网行业的不断发展,互联网保险对保险行业起到了很大的驱动作用。由于O2O保险模式的特殊性,融合线上及线下两条线索,所以它不仅有着互联网保险的优势,又能从根本上解决一些传统电子商务模式所存在的短板。本文首先对传统保险电子商务模式进行了对比分析,得出互联网保险所存在的短板,进而分析了O2O保险电子商务模式。通过与传统保险电子商务模式进行对比分析,从两大方面论述了O2O模式的优势,并浅谈了O2O电商模式在保险中的应用。
Along with the development of Internet Industry, Internet insurance plays a significant role in the insurance industry. Because of the particularity of O2O insurance mode, it can merge the online and offline business together. Internet insurance not only does have advantages, but also solves some shortcomings of the traditional e-commerce mode basically. This paper compared the traditional insurance e-commerce modes, analyzed the shortcomings of internet insurance, and considered the O2O insurance e-commerce mode. This paper discussed O2O mode’s advantages from two aspects, the comparative analysis of traditional e-commerce mode and the application of O2O e-commerce in insurance.
作者
杨卓
鄂海红
宋美娜
黄叒
YANG Zhuo;E Hai-hong;SONG Mei-na;HUANG Ruo(Beijing University of Posts and Telecommunication, Computer University, Information Communication Network and Service Engineering Center, Beijing 100876, China)
出处
《软件》
2017年第3期16-21,共6页
Software
基金
国家科技支撑计划基金资助(编号:2014BAH26F02),课题名称:公众保险一站式服务体系研究与系统开发.
