摘要
基于互联网技术及新媒体对学术期刊读者的行为意识开展问卷调查并探讨品牌期刊服务读者的可能性。统计分析结果显示,读者的大数据意识普及率与渗透率达到80%,以上,特别是年轻的读者群对大数据高度关注,强烈期待品牌期刊能够提供高质量、高水平的动态信息服务,同时认可有偿信息服务。通过对学术期刊读者的行为意识进行调查研究,阐述了学术期刊读者的行为意识与期刊品牌建设的相关性,从而为期刊品牌建设建言献策并更好地服务读者。
The behavior and awareness of academic journal readers were investigated by questionnaire by means of internet technology and new media and the possibility of serving readers by brand journals was explored.The statistical analysis shows that the popularity and penetration of large data consciousness of readers is more than 80%,.Especially,young readers are highly concerned about big data and strongly expect brand journals to provide high quality and high level dynamic information services and they can accept the model of paid information services.By investigating readers’ behavior & awareness,this paper expounds the correlation between behavior & awareness of academic periodical readers and the brand construction of periodicals,and then provides suggestions for the journal’s brand building.
作者
张亻民
周晓颖
井深
孟洁
ZHANG Rang;ZHOU Xiaoying;JING Shen;MENG Jie(Editorial Office of Chinese Journal of Clinical Oncology,Tianjin Medical University Cancer Institute and Hospital,Tianjin 300060,China;The Library of Tianjin Medical University Cancer Institute and Hospital,Tianjin 300060,China;The Third Department of Breast Cancer,Tianjin Medical University Cancer Institute and Hospital,Tianjin300060,China)
出处
《天津科技》
2017年第2期93-96,共4页
Tianjin Science & Technology
基金
天津市哲学社会科学规划资助项目“基于大数据的科技期刊评价指标建设研究”(项目编号:TJXC15-010)
关键词
学术期刊
读者
大数据
行为意识
品牌建设
academic journals
readers
big data
behavior & awareness
brand building
