摘要
公共关系课程是大多数高校相关专业中的主干课程,其希望培养的重点包括沟通、交流以及管理应变能力,因此本门课程的教学更需要特别注重培养学生的适应能力和竞争意识,需要从多个方面加强综合素质。然而,现阶段,对于相关实践项目的安排方式研究较少,相关资料和案例也并不是很多,这已经成为相关课程教学质量进一步提高的巨大障碍。为了改善这一情况,本文希望通过对公共关系课程的实践项目体系进行分析、构建和研究,为各大高校相关课程的教学提供参考和建议。
The public relations course is the main course in most colleges and universities in this field. This course aims to train the abilities about communication,communication and management. So,the teaching process of this course needs to pay special attention to the cultivation of students' adaptability and sense of competition. However,at this stage,the relevant research about the arrangement of the project is less. This has become an obstacle of the related works. In order to change this situation,this paper analyze,construct and study the practical project system of public relations curriculum,and to provide reference and advice for the teaching of related courses.
作者
宋雁超
古勇
SONG Yan-chao;GU Yong(Langfang Teachers College College of Arts;Langfang Teachers College School of Architecture and Engineering,Langfang,Hebei 065000,China)
出处
《教育教学论坛》
2017年第5期102-103,共2页
Education And Teaching Forum
基金
2016年高等教育教学改革研究项目:"公共关系课程实践项目体系构建与研究"(项目编号:2016GJJG175)
关键词
公共关系
实践项目
课程改革
人才培养
public relations
practical project
curriculumreform
talent training
