摘要
动漫生产应注重对传统文化的采借。传统文化分为"形体"与"精神"两个层面,动漫产品应合理选择抽象化与具象化两种表达方式,对传统文化的"形体"与"精神"两个层面进行充分挖掘;而"精神"层面的塑造是动漫产品成功与否的决定因素,具象化"精神"应是当前动漫生产的主要策略。同时,动漫产品作为文化传播的媒介,具有教化、传承与文化创新作用。
Animation production should borrow something from the traditional culture,which is divided into“form”and a spirit^.Animation production should make the most of these two aspects by means of abstraction or concretion.The shaping of a spirit^is the decisive factor for the success of an animation work,and therefore the concretion of“spirit”should be taken as themain strategy for current animation production.At the same time,as the medium of cultural communication,animation productsshould play the role of education,inheritance and cultural innovation.
作者
余建平
蒋乃鹏
YU Jian-ping;JIANG Nai-peng(School of Business Administration, Jimei University, Xiamen 361021 , China)
出处
《集美大学学报（哲学社会科学版）》
2016年第4期21-28,共8页
Journal of Jimei University：Philosophy and Social Sciences
基金
教育部人文社会科学研究青年基金项目(13YJC630212)
浙江省自然科学基金项目(Y14G030016)
杭州市哲学社会科学规划课题(M15JC026)
浙江省教育厅科研项目(Y201534752)
关键词
动漫生产
传统文化
策略
文化弘扬
animation production
traditional culture
strategy
culture promotion
