摘要
在大数据背景下的O2O智能精准营销中,经过挖掘客户数据,可以了解客户的消费倾向、消费习惯和消费等级。基于大数据挖掘的结果,在更精准的数据结果上进行分析和决策,精准营销模式就是建立在此基础之上。精准营销模式是大数据背景下的O2O新型营销模式,该模式由精准数据收集、精准数据分析、精准数据决策和精准营销推送组成,能够提升营销精确性和效率,给传统营销方式带来改变。
In 020 smart precision marketing based on big data, we can understand customer's consumption propensity, habits and levels according to customer data. We can use more accurate data to analyze and make decisions based on big data mining, which is the foundation of precision marketing model. Precision marketing model is a new 020 marketing model in the context of big data, which consists of precise data collection, analysis, decision-making, marketing push. It can improve marketing accuracy and efficiency, and bring changes to traditional marketing methods.
作者
邱媛媛
QIU Yuan-yuan(Faculty of Economics and Management, Huainan Union University, Huainan Anhui 232038, China)
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2016年第12期60-62,共3页
Journal of Qiqihar University(Philosophy & Social Science Edition)
关键词
大数据
O2O平台
精准营销
big data
020 platform
precision marketing
