摘要
基于淘宝网数据,利用区位基尼系数、集中度指数、区位熵等研究方法,分析湖北省C2C电子商务卖家的空间分布特征。结果表明,C2C卖家数量主要集聚在武汉、荆州、宜昌、襄阳等经济比较发达的大中型城市,80%的网络店铺聚集在30%的城市;十二大行业在各地区的C2C卖家数量差距明显,行业的集聚程度相当高,但行业之间不均衡的差距并不显著;不同行业在不同地区表现出不同的比较优势,尤其是服饰、家电、食品、虚拟等行业的比较优势在大部分地区均能体现出来。目前,应积极布局有潜力的行业,充分利用地域优势和特色商品,完善物流配送体系,加大电子商务人才输送力度,实施中心辐射战略,促进湖北省C2C电子商务均衡发展。
Based on the data of Taobao,and with the help of location Gini coefficient,concentration ratio index andlocation quotient,the spatial distribution rule of e-shops in Hubei is analyzed. It is found that:first,most of C2C online shopsare mainly located in such developed large and medium cities as Wuhan,Jingzhou,Yichang and Xiangfan,and over 80 percentof the e-shops are located in 30 percent of these cities;second,the numbers of e-shops of twelve different industries in differentregions are quite different,the industrial concentration level is very high,and gaps among different industries are not obvious;and third,different industries in different regions have different comparative advantages,especially such industries as apparel,house appliances,food,and VR. We should distribute industries with potentials,make good use of the regional advantages andgoods with features,perfect logistic and distribution system,cultivate more talented professionals for e-commerce,implementthe strategy of influencing,and promote the balanced development of C2C e-commerce in Hubei.
作者
魏华
王勇
万辉
WEI Hua;WANG Yong;WAN Hui(Wuhan Technology and Business University,Wuhan,Hubei430065,China;Hubei Business Service Development Research Center,Wuhan,Hubei430065,China)
出处
《中国流通经济》
CSSCI
北大核心
2016年第8期76-81,共6页
China Business and Market
基金
湖北省教育厅人文社会科学研究项目"农产品电子商务环境下消费者初始信任的形成机理研究"(16G157)
湖北商务服务发展研究中心2016年度开放基金课题"渠道转移视角下农产品消费者在线信任形成机理研究"(2016Y006)
湖北商务服务发展研究中心2014年度开放基金课题"农副产品电子商务的实证研究"(2014Z003)
