摘要
在当今快速多变的竞争环境下 ,企业战略的时间跨度不断缩短 ,及时、有效的战略转换决定着企业竞争的成败。该文分析战略转换的研究现状 ,指出存在的问题 ,建立系统的战略转换研究框架 ,并探讨其思维方式的特点。
As the time-frame of strategic management is becoming shorter than ever in today's turbulent competitive environments, shifting strategies timely and effectively becomes the successful key of business. This paper first reviews the literature of strategic change, generalizes the shortcomings of the past researche, and then establishes a research framework of strategic change and discusses the characteristics of the thinking mode of strategic change.
出处
《广州市财贸管理干部学院学报》
2002年第3期1-6,共6页
Journal of Guangzhou Finance & Trade Management Institute
基金
教育部博士基金项目 (19990 6 982 4 )
关键词
战略管理
战略转换
思维方式
企业
产业管制
strategic management
strategic change
research framework
thinking mode
