摘要
当web2.0给企业带来互动和便捷的同时,也增加了企业获取稳定客户的困难,当用户参与创造内容成为互联网主体时,如何使用户对企业产生一定程度的依赖,即用户被锁定,是本文探讨的主题,本文从管理的角度论述对用户的锁定策略及其应用。
While bringing interaction and convenience to the most of the companies,web2.0 also increases the difficulties of gaining loyal users.Nowadays,users become the protagonist of Internet through participating in content creation,it needs to make the enterprise users have a certain degree of dependence,in another words,the users are needed to be locked-in.The text probes into the lock-in tactics and application from a management point of view.
出处
《华中师范大学研究生学报》
2008年第1期116-119,共4页
Central China Normal University Journal of Postgraduates
